基于SaaS模式的电子商务推荐平台

E-commerce recommendation platform based on SaaS pattern

针对一些电子商务网站缺乏资源难以实施推荐系统的现状,提出一种基于"软件即服务"(SaaS)模式的推荐服务架设方式并实现了原型平台。该平台使用统一的脚本收集电子商务网站的用户行为信息,并通过标准的接口提供推荐服务,从而实现平台与电子商务网站的低耦合以降低部署成本。平台上线运行结果表明,该模式的推荐服务能够有效帮助电子商务网站提升转化率和增加订单量。

Some E-commerce sites cannot deploy independent recommender systems themselves due to limited resources. In order to help these sites deploy recommender systems quickly and conveniently, an E-commerce recommendation platform based on Software-as-a-Service （SaaS） pattern was proposed and implemented. This platform used unified scripts to collect user action information and provided recommendation services through standard interface. It realized a low coupling between platform and E-commerce sites so that the cost of implementation was reduced. The results of online operations show that this platform can help E-commerce sites increase the conversion rate and the volume of orders.