摘要
随着改革开放的逐步深入和经济的迅速增长,社会对各行各业的要求越来越高,电力行业尤其如此。在科技迅速发展,社会进入现代化的同时,全国各地区的用电量迅速增加。但由于办电渠道的多元化,电力企业也面临着较大的压力。电力营销是电力企业的核心。本文主要对电力营销的现状和存在的问题进行分析,就电力营销如何进行创新和提高提出一些建议。
With the gradual deepening of the reform and opening up and rapid economic growth, social walks of life have become increasingly demanding especially the power industry. Rapid technological development of society into the modern, the various regions of the country's electricity cousumptionis increasingrapidly. Do the diversification of the powerchannels powercompanies are facinggreater pressure PowerMarketingis the core of the power companies. I n this paper, analyze the current situation and existing problems of the power marketing power mark eting how to innovate and improve to make some suggestions.
出处
《科技风》
2012年第11期272-272,共1页
关键词
电力营销
现状
对策
PowerMarketing
the statusquo
countermeasures