中国动漫衍生产品的发展现状

On the Status Quo of the Chinese Cartoon Derivative Product Development

在动漫行业有句名言:"烧钱的动漫,赚钱的衍生品。"中国的动漫衍生品市场开发潜力巨大,世界先进动漫国家的发展证明:动漫衍生品的开发是实现动漫产业的自我造血功能的重要环节,只有建立动漫产业自我造血功能的产业链,才能真正实现我国动漫产品的市场产业化。

There is a famous saying ＂the money -spending animation but its money -making derivatives＂ in the animation industry, and there is also great potential in development of the animation derivatives market in China. The development of the world＇s advanced animation creation countries has shown that the development of animation derivatives is an important part in which the animation industry itself constructs self - hematopoietic function, and only through the establishment of the industrial chain with its own hematopoietic function, can the market industrialization of China＇ s animation products be truly realized so as to promote a rapid development of China＇s animation industry.