以优秀的新闻资讯节目突出重围——谈西部城市电视台的生存发展之路

Let Excellent News Programs out of Trouble

中国电视市场竞争日趋激烈,在中央、省、市三级竞争格局中,央视和省级卫视凭借明显的政策、资源和覆盖优势,在市场化和产业化进程中获得长足发展,而为数众多的城市电视台,尤其是实力较弱的西部城市电视台,则面临收视、广告创收双重下降的危机。对于西部城市电视台来说,只有找准自身定位,发挥地缘优势,以贴近群众的优秀新闻资讯节目,才能拓宽生存和发展的空间。

The competition in the television market of China is very fierce, and in the competitive pattern of central authority, province and city, CCTV and provincial satellite TV have obtained considerable advance in the process of marketing and industrialization by dint of policy, resource and coverage advantage; however, many city Television stations, especially the weak city Television stations in the western part of China, are facing the crisis of low audience ratings and advertising revenue. Therefore, as to city televisions of western part of China, only when they position themselves well and bring into play geographic advantages to make programs close to people＇s daily life, can they broaden the horizon of surviving and developing.