论中国导游薪酬体系重构

On Reward System Reconstruction of Tour Guide in China

现行导游薪酬制度中的种种不合理性严重影响并挫伤了导游的服务质量和积极性,阻碍了中国旅游业的健康发展,鉴于此,有必要重构中国导游薪酬体系:即创建以个性化特征为基础的导游薪酬体系(主要由内在薪酬与外在薪酬构成),重新设计导游薪酬等级,并选用激励性的计酬方式。

In China, the current reward system of tour guide hampers the service quality and work enthusiasm and creativity of tour guides, and impacts on the healthy development of Chinese tourism. Therefore, it is necessary to reconstruct the reward system of tour guide through setting up the reward system with characteristic intrinsic rewards and extrinsic rewards, re - designing the grade of rewards system, and adapting incentive paid mode.