标准普尔与美国政府“叫板”的策略分析

The Strategy of Challenge to U.S.by Standard & Poor's

标准普尔首开先河下调美国的主权信用评级,是美国经济持续衰退、国会债务上限讨论、恢复公司声誉、同行激烈竞争、监管政策变化等主客观因素综合作用的结果。标准普尔采取借话说事、预先警告、事先沟通、利用矛盾、瞅准时机等策略避免监管部门的制裁,以最少的代价取得了较好的效果,对维护公司声誉、敦促美国解决财政赤字和债务问题产生了重大的影响和作用。

Due to the objective and subjective factors such as the continuous decline of the United States＇ economy, the discussion about congressional debt ceiling, the endeavor to restore credit rating agencies＇ reputation, the intense peer competition and the changes of regulatory policy, Standard ＆ Poor＇s first-ever downgraded U. S. government debt. The strategies adopted by Standard ＆ Poor＇ included using U. S. President Obama＇s words, warning in advance, prior communication with the U. S. government, making use of the conflicts and finding appropriate time to avoid regulatory sanctions, which achieved good results with minimal cost and had a major influence on maintaining the credit rating agencies＇ reputation and solving the U. S deficit and debt problems.