重庆市文化产业的SCP分析——以印刷业为例

SCP Analysis of Cultural Industries in Chongqing:A Case Study of Printing Industry

印刷业既属于传统加工业,也是文化产业的重要组成部分。其发展在很大程度上受制并配套服务于整个国民经济和社会的发展。利用SCP分析方法对重庆市印刷业的行业结构、企业行为及经营绩效进行分析,结果显示:重庆市印刷业工业总产值保持持续增长,产业结构进一步优化,其销售利润率却下降了。针对此现象,对重庆市印刷业的发展提出一些对策及建议。

The printing industry is the traditional processing industry, as well as an important part of the cultural industries. To a large extent, its development restricted and ancillary services in the entire national economy and social development. Using methods of SCP analysis, industry structure, business behavior and business performance of the printing industry in Chongqing are analyzed. The results showed that the total industrial output value of Chongqing City in printing industry will grow steadily, and the industrial structure be optimized, however, its sales margin has declined. For this phenomenon, some countermeasures and suggestions are given to develop the printing industry in Chongqing.