劝说性演讲语篇态度资源的评价性分析——以杨澜申奥英语演讲语篇为例

An Appraisal Analysis of Attitudinal Resources in Persuasive Speech Texts :Taking YANG Lan's Presentation Speech for 2008 Olympic Bid as an Example

利用评价理论的态度系统,从词汇层、小句层和语篇层探讨杨澜申奥英语演讲语篇中态度资源的使用情况、选择偏好、态度评价的实现模式以及这些因素如何有效互动,以明确表达语篇作者的立场和观点,与听众建立情感同盟,进而达到理想的劝说目的。

Based on Martin＇s Appraisal Theory （Attitude System）, the attitudinal resources in YANG Lan＇s presentation speech of 2008 Olympic Bid are analyzed, focusing on how the author makes use of language resources to encode her specific attitude, how the evaluative meaning is realized throughout the discourse, and how all these factors contribute to the persuasive power and effect of the speech.