经济衰退时期企业的营销策略探讨

On the Marketing Strategies of Enterprises during the Economic Recession Period

企业的市场营销活动无时无刻不在受着环境的制约。在经济衰退期间消费者的收入减少,购买行为发生了变化,企业的市场营销活动也应作相应的调整。

Marketing activities of enterprises are constantly being affected by environmental constraints.Consumers＇ buying behavior has changed with their income reduced during the economic recession.Thus the business of marketing activities should be adjusted accordingly.