大型体育赛事文体表演视觉审美效果研究——以历届奥运会、亚运会、全运会开幕式为例

A study of visual aesthetic performance effects of sports events opening ceremony——With the opening ceremony of the Olympics,Asian Games and National Games as an example

以奥运会、亚运会和全运会为代表的综合性运动会开幕式文体表演已由运动会的点缀发展成为运动会一道靓丽的风景,成为评价运动会成功与否的重要标志之一。通过审视各届运动会大型文体表演,找出人们评价文体表演效果的核心因素,把感觉评价上升为具有美学和视觉传达理论基础的科学评价,为大型文体表演的节目编排提供理论依据。

The artistic performance of sports opening ceremony, taking the Olympics, AsianGames and National Games as representative, has become a beautiful scenery and also one of the important symbol to evaluate the success of the Games. By examining the opening ceremony of each Games, the author aims to find out the core factors that evaluate the effect of performance style, and turn feeling for evaluation to visual aesthetic evaluation, so that we can provide the basic theory for grand artistic performance.