蓝色经济背景下山东半岛体育赛事市场开发研究

Market development of sport events under blue-economy environment in Shandong

以建设山东半岛蓝色经济区为背景,阐述开发体育赛事所带来的巨大经济效益和社会影响,并对如何借助蓝色经济区的优势开发山东半岛体育赛事市场提出见解。

Under the the paper elaborated events, and also put develop sport events background of constructing Shandong blue economic development zone, the enormous economic and social benefits brought by develeping sport forward suggestions on how to make use of the advantages of the zone to market.