当代资产阶级意识形态消费主义转向

Ideological diversion to consumerism of contemporary bourgeoisie

"去意识形态化"是当代资产阶级为适应资本主义生产方式的新变化而采取的意识形态新策略,其实质就是为了资本利润而隐藏其政治取向。消费主义由于其消融一切差异的齐一化特征及其与资本逻辑的高度一致性,成为资产阶级"去意识形态化"的必然选择。意识形态消费主义转向即由外在灌输转向主体想象,由意识形态转向意象形态,由观念上层建筑转向民间大众意识,由公开权威转向匿名权威。

Dispelling unduly ideology has been a new strategy for contemporary capitalist class to hide their political preference for profit and accommodate the change of capitalist production mode. The consumerism is the inevi- table choice for capitalist class to get out of unduly ideology because it can counteract the effects of different ideolog- ical forms to conform with the logic of capitalism. This diversionhas undergone the process from exterior inculcation to subjective imagination, ideological form to mental image, ideological superstructure to public value, open author- ities to anonymous authorities.