电视新闻评论节目创新策略探析——以湖南卫视《新闻公开课》为例

The Innovation Strategy of TV News Comment Program:Hunan TV's "The News Public Class" as an Example

以湖南卫视2012年新推出的《新闻公开课》栏目为文本案例,对新时期电视新闻评论节目创新策略进行了分析,并分别从创作主体的创新、准确的栏目定位、参与主体的创新、差异性的选题设置、节目形式的创新等方面进行论述,指出电视媒体与纸质媒体的强强联合、导向性评论诉求、年轻化栏目定位、代际化新闻人参与、差异化选题设置、仿造课堂互动形式等方法是电视新闻评论创新的可鉴之法。

Taking ＂The News Public Class＂ created by Hunan TV in 2012 for example,we discussed the innovation strategy of TV news comment program under the new age.Furthermore,we analyzed other varied aspects,such as the innovation of creative subject,exact position of program,innovation of participation body,different and selected topic setting and innovations of program form.As a conclusion,we pointed out that methods like the powerful combination of TV and paper media,appeals about oriented comment,younger orientation of program,journalism participated between generations,different subject setting,and copy form of classroom interaction,are useful to achieve the innovations of TV news review program.