中国电视娱乐脱口秀节目的文化承载

Culture Bearer of TV Talk-Show Programs in China

当今的娱乐脱口秀节目普遍存在过分追求娱乐性、创新普遍乏力等问题,注重文化承载功能必然成为娱乐脱口秀节目的发展趋势。在此背景下,"天天向上"把文化承载作为节目的创作核心,把电视娱乐与传统文化进行结合,开拓以文化为基点的更宽泛的娱乐概念,起用文化气息与娱乐气息相互融合的主持群,采用以文化为起点的传播策略等等,顺应文化全球化的发展趋势,积极传播多元文化,让受众在欢笑声中体验和接受多样性的文化。

In current era of absence of culture, TV Talk-show programs pursue entertainment and innova- tion excessively, and function of culture bearer is bound to be the necessity of the development of TV talk-show programs. In the context, the TV talk-show program Every Day considers the culture bearer as their core value, combines entertainment with traditional culture, extends the broad entertainment concept, selects the TV pre- senters with culture and entertainment and adopts the dissemination policy based on culture. The program Every Day follows the trend of cultural globalization, actively disseminates diversified culture and the audience accept the diverse culture in laughter. The program Every Day jumps out of ＂Red Ocean＂ of competitive homogeneous entertainment programs and opens up ＂Blue Ocean＂ of competitive entertainment programs.