合肥工业大学MBA教育发展战略研究

Research on development strategy of MBA education in HeFei university of technology

本文利用PEST分析合肥工业大学MBA教育所面临的外部环境,用波特五力模型进行行业竞争态势分析,找出MBA教育存在的机会和威胁,在对合肥工业大学MBA教育内部条件分析之后运用SWOT评价进行MBA教育发展战略选择,最后提出实施MBA教育品牌战略、质量战略、国际化战略和特色化战略等对策措施。

The paper analyzed the external environment of MBA education in HeFei University of Technology by using the method of PEST analysis and the industry competition situation by using the Michael Potter Five Forces Model.Through the analysis the paper found out the opportunities and threats of MBA education.By analyzing the internal conditions of MBA education and using SWOT evaluation on development strategy of MBA education,the paper finally put forward the countermeasures on implementing the brand strategy,quality strategy,international strategy and features strategy of MBA education.