连锁经营企业物流配送模式分析

Analysis of chain enterprises logistics distribution mode

物流配送合理化是连锁经营企业供应链战略的核心问题之一。配送功能完成质量及服务水平,直观体现了连锁企业物流系统对客户需求的满足程度。对于整个连锁企业来说,要保证利润最大化,需选择合适的配送模式,本文根据连锁经营企业特有的供应链组织结构和作业流程,将连锁经营企业的配送模式归纳为三种,并对比分析三种配送模式的优劣势,以选取典型案例来分析三种配送模式的选择,旨在为连锁企业选择最适合的配送模式提供参考建议。

Logistics rationalization is the core problem of supply chain strategy on chain enterprise.The quality and service level of distribution directly reflects the demand degree about the chain enterprises logistics system can be satisfied.In order to maximum profits,chain enterprise must choose the appropriate distribution mode.Based on the special supply chain structure and operation process of chain enterprise,this paper induces three distribution modes and comparatively analysis their superiority and shortage.Fatherly,the typical cases about these modes are selected to provide reference and suggestion when choosing the right distribution mode for chain enterprises.