高校BBS网络话语权重构探析

Analysis of University BBS Network Discourse Power Reconstruction

高校BBS是校园网络文化的重要组成部分,在大学生思想政治教育中占有相当份量,但近年来随着人人网等SNS网站和微博等新媒体的兴起和普及,加之高校校园论坛实名制的限制,高校BBS的发展活力大不如前。在新的挑战面前,高校BBS需要以一种新思路发展壮大,即利用高校BBS的自身优势并结合目前校园网络文化的发展方向,重构高校BBS网络话语权组成,使高校BBS以一种新姿态、新定位发挥校园论坛的作用。

University BBS is an important part of the campus network culture, which has occupied a considerable proportion in college stu- dents＇ ideological and political education. But in recent years, the rising and popularizing of new nredia such as renren, other SNS sites and mi- eroblog, combined with real- name system restrictions of the college campus forum have prevented university BBS from developing vitally as be- fore. University BBS requires a new approach in the face of new challenges so that we can make use of the advantages of University BBS while taking into consideration the cultural development of the campus network and reconstruct university BBS network discourse power to help it function in a new posiion.