摘要
实施名牌战略,是振兴和发展武汉经济的必由之路。名牌必须建立在产品和服务本身具有较强的竞争力基础之上;名牌必须依靠科技进步;名牌需要政府制定和完善政策支撑体系;提高名牌产品的抗风险性,形成“抗风险品牌”。
Implementing the famous-brand strategy is the only way to stimulate and develop the economy of Wuhan. Built on the bases of better products and services, relied on the development of science,the famous brands need the goverment to enact and perfect the policies. The anti-risk brands must be formed to avoid the risks.
出处
《武汉市经济管理干部学院学报》
2000年第1期17-19,共3页
Journal of Wuhan Economic Administration Cadre's College