摘要
在市场营销专业教学中,通过借鉴CDIO教学理念,建立三系统、四模块教学体系,制定基于项目的"做中学"的教学内容,采用行为导向的六步教学法引导学生主动学习,通过多元化方式进行评价,加强机制建设与教学团队建设。
CDIO teaching philosophy, this paper established three systems, four modules of teaching system in marketing specialty, formulated the project-based teaching content of ＂learning by doing＂ , took the teaching method of behavior-oriented ＂six-step＂ approach to guide students to learn actively, evaluated by multi-dimension approaches, and strengthened mechanism and teaching team building.
出处
《中国环境管理干部学院学报》
CAS
2012年第4期71-74,共4页
Journal of Environmental Management College of China
关键词
CDIO
市场营销专业
教学体系
做中学
六步法
校企合作
CDIO
marketing specialty
teaching system
learning by doing
six-step approach
school-enterprise cooperation
