摘要
网络团购作为一种新兴的电子商务模式,因方便快捷等优势成为目前最流行的一种购物形式。然而,网络团购在高速发展的同时,虚假描述、消费欺诈、维权困难等问题随之而来,给团购行业的健康发展带来很大危机。本文介绍了我国网络团购的发展现状,着重分析第三方网络团购存在的主要问题,并提出了相应的发展对策。
As a new e-commerce mode,group purchase online has become the most popular form of shopping due to its convenience.However,in a time of its rapid growth,such problems have cropped up as false descriptions,consumer fraud,difficulties in right protection,which does harm to the healthy development of the industry.This article describes the development status of China's group purchase online,analyzes the main problems existed in the group purchase of the third party and puts forward some development strategies.
出处
《天津职业院校联合学报》
2012年第8期25-29,共5页
Journal of Tianjin Vocational Institutes
关键词
网络团购
第三方网络团购
法律思考
发展对策
group purchase online
the group purchase of the third party
legal relections
development strategy