《人民日报》北京亚运会和广州亚运会报道比较研究

Comparative Study of the Report of People′s Daily on the Beijing Asian Games and Guangzhou Asia Games

运用文献资料法和比较研究法,从《人民日报》1990年"亚运会专版"与2010年"亚运特刊"比较分析入手,探析近20年前后我国亚运报道视角以奥林匹克观发生历史演变的路径。研究表明,随着时代背景的变迁和我国竞技体育实力的增强,以《人民日报》为代表的我国官方纸媒亚运报道经历了从1990年北京亚运会时呈现出的政治图景到2010年广州亚运会时的多元体育文化图景,从报道体裁的多样化到以体育评论和深度报道为主,从以关注我国优势夺金项目到重视对冷门项目以及非奥项目的报道,反映出近20年前后我国媒介对传播奥林匹克文化的深刻变化。

The article aims to explore the historical evolution path of the China＇s paper media report in the recent two decades from the perspective of Olympic notion through contrasting its ＂special edition of Asian Games＂ in 1990 and the ＂special issue of Asian Games＂ in 2010.The research indicates that with the change of the times and the development of China＇s competitive sports,the report of the Asian Games by China＇s official paper media,represented by ＂People′s Daily＂,has experienced from the political prospect in 1990 Beijing Asian Games to the diversified sports culture vista in 2010 Guangzhou Asian Games,from the diversity of news types to the sports commentary and in-depth report-oriented,from focusing on the advantageous sports events to the un-expected and non-Olympic events.All these changes have reflected the profound changes on Olympic culture by China＇s news media in the recent two decades.