论多元化经营的几个问题

The Ordinary Analysis about Diversification Strategy

多元化经营已不再是一个时髦的话题 ,但关于这个话题的争论远未结束。本文在结束了多元化经营是福是祸的争论后 ,得出了多元化经营的本质性内涵 :( 1 )多元化经营的基础 -主导产业的充分发展并赢得规模经济。 ( 2 )多元化经营的前提 -拥有强有力的核心竞争力。 ( 3)多元化经营的关键 -产业的选择。 ( 4 )多元化经营成功的保证

Diversification strategy isn't a borning topic any longer But the argument about the point is still going on After ending the argument whether the diversification strategy is right or wrong The passege poses the essence of diversification stragegy: 1 The foundation of diversification strategy:The main industry has gained return of scale and enough development 2 The premise of diversification strategy:has strong corcompetence 3 The key of diversification strategy:choose of industry 4 The guarantee of successful diversification strategy:improving organization