摘要
介绍了国内美容个人护理品市场规模和销售渠道占比,主要从屈臣氏和娇兰佳人2家门店的发展目标、促销策略和销售规划以及发展前景进行了阐述和分析。同时,概括性地指出了2家门店各自具有的优势以及将来的发展空间。
Market sizes and distribution channel ratio of domestic beauty were introduced. Development goals, promotion strategy, merchandising, development prospects of Watsons and Gialen boutique were expounded and analyzed. At the same time, its boutique superiority and future development space were pointed out synoptically.
出处
《日用化学品科学》
CAS
2012年第8期40-42,共3页
Detergent & Cosmetics
关键词
个人护理品
专营店
市场
前景
personal care product
boutique
market
prospect
