山东省大众休闲滑雪产业的发展及对策研究

Research on Development and Countermeasures of Public Recreational Skiing in Shandong Province

近几年来山东省经济发展迅速,人均旅游消费水平日益提高,带动了相关产业的快速发展,但冬季旅游产品相对匮乏。文章采用文献资料法、问卷调查法、数理统计法等研究方法,对山东省大众休闲滑雪产业的发展现状进行了详细的分析,并对其存在的不足提出了一系列建设性意见,希望能为山东省大众休闲滑雪产业的发展提供有益的帮助。

In recent years, economics of Shandong province develop rapidly, and the per capita tourist consump- tion level rises increasingly, and it is driven by the rapid development of related industries. However, winter tourism products are relative lack. Through using the method of literature review, questionnaire and mathematical statistics, this paper makes analysis on development condition of public recreational skiing in Shandong province, and puts forward a series of construction suggestions. The main purpose is to provide the support for public recrea- tional skiing in Shandong province.