用户生成内容(UGC)概念解析及研究进展

Conceptualization and Research Progress on User-Generated Content

用户生成内容(UGC)是Web 2.0环境下一种新兴的网络信息资源创作与组织模式。本文对国内外相关研究文献进行了检索和梳理,在类型理论基础上提出了UGC的概念分析框架。从用户的类型与角色(Who)、内容的类型与属性(What)、用户生成内容的动因(Why)以及用户生成内容的模式(How)四个维度及相互之间的联系深入解析UGC概念中最为本质的一系列问题。同时通过关键词分析方法,提炼出UGC研究的焦点和重心,归纳出UGC研究的五个分析单元(用户、内容、技术、组织、社会)、四大视角(资源观、行为观、技术观、应用观)和三个层面(微观层面、中观层面、宏观层面)。试图从理论上规范并完善了UGC研究的思路,帮助信息管理领域的研究者在今后的UGC研究中寻找并挖掘相关研究主题,清晰定位研究层次,并选择科学的研究方法和路径。图4。表2。参考文献64。

User-Generated Content （UGC） is an emerging mode for creating and organizing online information resources. This paper conducted a detailed literature review and proposed an analytical framework to define and eonceptualize UGC based on genre theory. The conceptualization of UGC is decomposed into four fundamental dimensions, i. e., user role and type （Who）, content type and attribute （ What）, motivation （ Why）, and mode （ How）. Furthermore, the paper refines the research foci and trajectory of UGC through content analysis, and generalizes UGC research as five unit-of-analysis （ i. e., user, content, technology, organization, and society）, four research perspective （ resource view, behavior view, tech- nology view, and application view）, and three research levels （ micro level, meso level, and macro level）. The finding of this paper may theoretically shed light on the UGC research and yield some implication for researchers from information management discipline to detect potential research topics, position level of analysis, and choose appropriate research approach and method for UGC studies. 4 figs. 2 tabs. 64 refs.