基于逻辑斯蒂方程的商品销售预测研究

The Predictive Research of Commodity Sale Based on Logistic Equation

商品销售预测是企业管理的重要环节,也是销售管理的重要内容。销售预测不仅对企业还是对商家都很重要,因此预测的方法也很多,世界各国预测方法大约有150多种,笼统地可分为定量预测和定性预测。"逻辑斯蒂方程法"是诸多定量预测方法中的一种,文章通过讨论一个关于销售预测的案例来阐述商品销售预测方面的逻辑斯蒂方程应用。

The prediction of commodity sale is an important [ink of the enterprise management. It is also an important content in sales management. Not only for enterprises, but also for businessmen, the prediction of commodity sale is significant. So there are many predictive methods, about 150 predictive methods around the world. Generally speaking, predictive methods can be divided into quantitative prediction and qualitative prediction. ＂Logistic equation method＂ is a kind of quantitative prediction. It states the applications of logistic e- quation in merchandise sales prediction through a sales predictive case.