多媒体在广告学原理课程教学中的应用探讨

Application of Multimedia in the Teaching of "Advertising Principles"

随着信息技术的日益发展,多媒体技术在教学中越来越受到教师的重视。多媒体教学方式以其直观、灵活、信息量大等优势逐渐为各学科教学所采用。本文从分析课程的特点入手,提出多媒体技术运用于广告学原理课程的实施策略和基本要求,对增强学生对课程的兴趣和提高课程教学效果具有借鉴意义。

With the increasing development of information technology,multimedia technology in teaching more and more attention by teachers.Multimedia teaching methods with its intuitive,flexible,large amount of information and other advantages of gradually for the teaching of various subjects.Start from the analytical characteristics of the course,put forward the multimedia technology used in the implementation strategy and the basic requirements of the advertising principles course to enhance students＇ interest in the curriculum and improve teaching effectiveness with reference.