摘要
差别定价是信息产品定价的一种常用方法 ,本文通过分析其中的一种策略——质量歧化 ,指出了生产者采用这种策略的动机 ,并给出了实施这种策略的必要条件。
Differential Pricing is one sort of the useful methods of pricing information goods. Based on the analysis of quality discrimination, one of the strategies of Differential Pricing, the incentive of producer is explained. At the same time, the essential condition of quality discrmination is also turned out.
出处
《预测》
CSSCI
2000年第5期44-46,共3页
Forecasting
关键词
差别定价
质量歧化
信息产品
价格
策略
differential pricing
quality discrimination
information goods
