市场营销课程的体验式教学方法探析

Research on Experiential Teaching of Marketing Courses

市场营销教学强调知识和技能的运用,这就要求教师不能采用传统的灌输式讲授方法,要找到一种适合市场营销培养目标的教学方法,即体验式教学。体验式教学是实用有效的方法,可以有效提高教学效果。

Marketing teaching emphasizes the application of knowledge and skills,so the teachers should not use traditional indoctrinating teaching method.Instead,they should find an experiential teaching method which adapts to the marketing training objectives.The experiential teaching is an effective method which can improve teaching effect effectively.