试论商标翻译的心理顺应

On Psychological Adaptation of Trademark Translation

商标翻译是商品占领国际市场的一个关键因素。通过较为系统地分析商标翻译的成功案例,探讨了商标翻译过程中译者合理运用心理顺应理论的必要性和重要性,以期达到理想的市场效果。

The trademark translation is important for products to succeed in the international market.Through systematically analyzing the successful cases of trademark translation,the paper expounds the necessity and importance of translator＇s properly applying the theory of psychological adaptation in trademark translation in order to achieve ideal marketing effect.