摘要
阐述了对企业品牌形象的认识、打造金字招牌的意义,介绍了做好企业品牌形象建设的方法,指出品牌对于企业做大做强具有重要的战略意义,每一个企业都应该重视企业的品牌形象建设。
The paper expounds the recognition of the enterprise brand images, the significance for creating the gold-lettered signboard, and introduces the construction method of do well the enterprise brand images, and points out the brand has the strategical meaning for the development of enterprises, so every enterprise should emphasize the construction of the brand image.
出处
《山西建筑》
2012年第27期273-274,共2页
Shanxi Architecture
关键词
企业品牌
建筑行业
竞争力
enterprise brand, architectural industry, competition
