网络舆情与企业竞争情报关系研究

A Research on the Relationship of Network Public Opinion and Enterprise Competitive Intelligence

随着信息技术的不断发展,互联网逐渐成为公众获取信息、交流信息的重要平台,网络舆情也成为公众表达和传播意见的集中体现。网络舆情对企业的发展具有一定的影响,企业竞争情报系统应有效地收集、整合网络舆情,为企业良性发展提供更好的决策基础。

With development of IT, Internet has become an important platform for public to access and exchange information. The network public opinion has even become the concentrated reflection of public＇s view. Network public opinion has some influence on development of enterprise. Enterprise CI system should collect and integrate the network public opinion effectively, aiming at providing better decision-making basis for enterprise development.