医院竞争情报分析与战略选择——以明德医院为例

Analysis of competitive intelligence and the formulation of hospital competitive strategy:usingMingde hospital as an example

明德医院的发展战略是该医院管理者必须思考的首要问题。通过对医院外部环境和内部条件优势、劣势、机会和威胁4个方面的因素进行分析,总结出品牌经营战略、目标市场集中战略、优质医疗战略、广告宣传战略、特色经营战略、收购战略、差异化经营战略、目标集聚战略8个发展战略,为医院的管理者决策提供服务。

The development strategy is the primary issue that the managers of Mingde hospital must consider. The paper an- alyzed the hospital from four aspects, such as external environments, internal conditions, opportunities and challenges, then put forward eight strategies ,which are brand management strategy, focus on target market strategy, high quality medical strategy, advertising strategy, special operation strategy,acquisition strategy, differential operation strategy, and strategic target agglomeration, for the decision makers of the hospital.