从中国制造到中国创造——基于格兰仕技术跨越模式的国际化案例分析

From “Made in China” to “Created in China”:Case Study of Galantz Internationalization in Technological Upgrade Model

在现有研究成果的基础上,认为格兰仕的国际化进程并不是单纯的实现从OEM到ODM再到OBM的转变,而是在于其通过生产要素的低成本优势获得规模经济,再通过规模经济增强低成本优势,进而形成其在市场上的垄断权力。借助市场权力和低成本优势使其在贴牌生产过程中获得积累资源和研发资金的时间和经验,逐步实现从贴牌到创牌的嬗变和突破,从中国制造走向中国创造。

On the basis of evaluation of current literature and findings, the paper proposes that it＇ s not simply true to say that Galantz internationalization is characterized by the upgrade from OEM to ODM to OBM, the implicit reason is that the scale economy derived from the low cost of production endowment reinforces the low lost advantage, and further form the dominant market power in the international market. In addition, this advantage accumulates the resource and fund for R＆D during the process of OEM, and change from OEM to OBM, which guarantees the success of company＇ s internationalization.