广东省科技行政机构科技公共传播效果研究

Study on Results of Public Science and Technology Communication Behavior Conducted by the Science and Technology Administrative Agencies in Guangdong

通过对受众广东省科技行政机构的科技公共传播行为及其职能和业务的认识情况以及广东省"十二五"科技发展规划的了解情况的调查,发现广东省科技行政机构发布科技信息的渠道不畅;广东省科技行政机构对自身业务及职能以及广东省"十二五"科技发展规划宣传不够充分;广东省科技行政机构主办的科技公共传播活动传播效果不佳,参与度较低;广东省科技行政机构的科技公共传播行为在不同性别受众和不同职业受众中的传播效果也有所不同。进而提出加强广东省科技行政机构科技公共传播效果的建议。

AThe paper conducted a survey to investigate the audience＇ s knowledge of the science and technology administrative agencies＇ public science and technology communication behavior and their functions and business and the audience＇ s understanding of the twelfth science and technology development planning in Guangdong province. Because of the survey, the paper found that the communication channel went not very well in the issue of science and technology administrative a- gencies in Guangdong, and science and technology information; it was also inadequate in science and technology adminis- trative agencies in Guangdong propaganda themselves and the twelfth science and technology development planning in Guangdong province. There were gender differences and educational differences when the science and technology adminis- trative agencies in Guangdong disseminated science and technology information. Then, the paper proposes several advices to strengthen the results of the science and technology information public dissemination behavior of the science and technology administrative agencies in Guangdong.