农村文化供给模式实证研究——以山东省为例

Empirical Study on the Cultural Supply Mode in Rural Areas,Taking Shandong Province as a Case

文章以山东省农村文化调查问卷为依据,分析总结了农村文化供给的四种模式,即大众传媒供给、文化事业供给、文化产业供给、农民自助供给,指出了农村文化供求的结构性失衡,即供不应求,文化产品和服务的供给总量滞后于农民文化需求的发展;供非所需,非农民偏好的文化供给越位,农民偏好的文化供给缺位,并提出了加强农民组织化建设、充分发挥第三部门的作用等满足农民文化需求的有效途径,以期提高现有农村文化供给的效果。

Based on inquiry of rural culture in Shandong Province, four rural culture supply patterns were summarized in the paper, i.e., mass media, rural culture undertaking, rural culture industry, and self-supply of the peasants. It was pointed out that the supply and demand of rural culture was structural imbalance. Firstly, the supply of cultural goods and services was short for the cultural need of the peasants. Second, the cultural supply was not needed by peasants, i.e., most of the supply was not preferred by peasants and what the peasants need most was not supplied. It was suggested that the effective way to meet the cultural requirements of peasants is to strengthen construction of farmers＇ organization and give full play of the third party. This will boost the effect of current cultural supply in the countryside.