中国自主品牌征战金砖国家策略研究(续1)

Strategy Research on Chinese Independent Brands March into BRICS Countries(Continude1)

随着中国汽车市场日趋饱和,自主品牌汽车企业"走出去"的愿望日益强烈,金砖国家开始受到中国自主品牌汽车企业的广泛关注。金砖国家经济增长迅速,汽车工业发展却普遍相对较晚,市场潜力巨大。文章通过定性与定量相结合的方法进行统计分析,对比研究各国经济状况、开放程度、市场潜力、燃料价格等汽车产业发展主要相关影响因素,并结合各金砖国家汽车市场发展现状和特征,分别提出中国汽车自主品牌进入不同国家的发展方向和发展策略。

With the Chinese auto market increasingly saturated, desire of ＂going out＂ of the independent brand automotive enterprises is increasingly strong. BRICS countries have received extensive attention of the Chinese independent brand automotive enterprises. The economic development in BRICS countries has been growing more rapidly, but the development of its automotive industry is relatively late with a huge potential market. By the statistical analysis of combining qualitative and quantitative method, major influencing factors of auto industry development such as national economic condition, opening degree, market potential, fuel price are comparatively studied. Combined with the development status and characteristics of the automotive industry in BRICS countries, the development direction and strategy of China＇s independent brand entering into different countries are put forward.