品牌,技术:壳牌劲霸的驱动力

Brand and Technology Are Two Driving Force of Shell’s Long-term China Strategy

“我们想对卡车驾驶员说，我们是最了解你们的，我们是跟你们走得最近的润滑油品牌。”壳牌车用润滑油中国大陆及香港地区市场总监杨帆在谈到壳牌劲霸的品牌推广目标时这样表述。从目前的情况看，通过连续2年举办“寻找最劲霸卡车司机”活动，壳牌距离这个目标越来越近。通过上述的市场推广以及固有的技术优势，让壳牌对它在中国市场的发展信心十足。

Shell always look great into lubricate oil of commercial vehicles in China market and positively predicates a 10% increase of lubricate oil market in the coming three to five years. To this end, Shell confidently keeps a two-digital increase of its Rimula product. It is believed that Shell’s confidence in China market lies in the market demand itself, and the advantage of shell’s brand and technology.