一体化条件下长三角旅游产品群开发与优化研究

Optimization of the Yangtze River Delta Tourism Product Groups under the Integration Conditions

旅游产品群构建是长三角一体化的内涵建设的根本和重要支撑,也是长三角旅游合作深化的体现,长三角区域旅游一体化需要具有强势吸引力的旅游产品群来推进。本文从区域旅游产品群的组合、优化等方面来研究如何深化长三角旅游一体化,研究结论表明,长三角旅游产品开发应由资源依托型向资本密集、技术密集、创意主导型方向发展,同时引导旅游产品结构逐步由观光主导向多元复合型转变。逐步完善长三角旅游产品体系,坚持区域旅游资源整合和旅游产品创新,以提升长三角整体旅游吸引力和国际竞争力。

Building Tourism product groups is a fundamental and important support of the connotation con- struction of the integration of the Yangtze River Delta, and it reflects tourism deeply cooperation. Tourism inte- gration needs strong attraction through tourism product optimization and upgrade which is the inner motivation of the district integration. From the research of regional tourism product optimization to discuss how to promote tourism cooperation deeply. Study shows that the tourism product development will transform from the resources based to the capital, technology and creativity based. District tourism product structure will transform sightsee- ing-direct to multi-dimensional, we should gradually improve the system of the Yangtze River Delta tourism products. We should adhere to enhance tourism attraction and competitiveness through the tourist product inno- vation and the integration of regional tourism resources.