自然旅游景区需求模型及实证研究

Natural tourism scenic area demand model and empirical research

以国内外旅游需求研究为基础,摒弃了以距离及地域作为影响旅游需求主要因子的传统做法,直接以旅游者的旅游总成本为变量,提出从旅游总成本(费用)的角度来构建旅游需求模型,进而推导出景区的旅游需求函数,并利用贵州省黄果树瀑布自然风景区的相关数据对新建旅游需求模型的逻辑性和科学性进行了拟合验证。该模型为自然旅游景区构建合理的价格体系、保证资源的可持续开发及利用提供了有效的、可实施的理论依据。

The essay took the total travel cost of tourists as the variable directly, basing on the research of domestic and international tourism demand and also abandoning the traditional practices deeming the distance and the regional which affected tourism demand as the main factor, proposed to build tourism demand model from the perspective of the total travel cost （costl and then derive tourist demand function of the scenic. In this paper, the author verify the logic and scientific fitting of newly built travel demand model, using the related data of the natural scenic of Huang guo shu Waterfall in Guizhou Province. The model provide effective and enforceable theoretical basis for constructing a reasonable price system of natural tourist areas and ensuring the sustainable development and utilization of resources.