浅析广告中指示语的语用功能

Analysis of Pragmatic Function of the Deictic Word in Advertising

在科技高速发展的今天,广告在社会生活中扮演越来越重要的角色。广告作为经济全球化和信息时代的一种社会现象,它已经深入到经济、文化等很多方面,成为人们生活中不可缺少的一部分。指示语在广告中的应用也是作为设计者想要激起消费者购买产品的一种手段。通过对指示语的研究,不仅能帮助广告生产商设计出更科学、更合理的广告,达到广告的目的,使广告的效果具有持久性,而且也能让普通大众更加关注语言的使用。

In the high-speed development of science and technology today,the advertising plays an increasingly important role in social life.As a social phenomenon of economic globalization and the information age,the advertising have been deep into the many aspects of the economy and culture,and have become an indispensable part of people's lives.As a means which designers aroused consumers to buy products,the deictic word be used in the advertising.Can be found by studying,the deictic word not only can help ads manufacturers to design more scientific and reasonable advertising,the advertising effect lasting and effective,but also allow the general public is more concerned about the use of language.