摘要
CBA联赛经过16年的发展已经成为我国最具影响力的体育赛事之一,对CBA联赛规则的稳定性展开讨论和分析,旨在进一步推动我国职业篮球联赛的可持续健康发展。研究认为:CBA联赛规则的稳定是联赛不断发展的重要保证,只有不断完善CBA联赛的各项制度,吸引更多篮球爱好者对CBA联赛的关注,才会增加CBA联赛的市场价值和商业价值,提高CBA联赛的品牌价值。
After 16 years of development the CBA league has become the most influential sporting events. It is discussed and analyzed in this research the stability of the CBA league rules designed to further promote our professional basketball league ＇ s sustainable and healthy development. Study suggest that the stability of the CBA league rules is an important factor of guarantee for continuous development of the league. Only by constantly improving the system of the CBA, attract more basketball fans concern can CBA increase its market value and commercial value and its brand value.
出处
《西安体育学院学报》
CSSCI
北大核心
2012年第5期562-565,共4页
Journal of Xi'an Physical Education University
