建筑企业新世纪发展战略

Developing Strategy of Architectural Enterprises in the New Century

市场经济的迅猛发展和经济全球化的推进给我国建筑企业带来了前所未有的机遇和挑战。同时 ,知识经济的出现也对企业的组织、管理、创新提出了新的要求。在新形势下 ,建筑企业应该通过组建企业集团来增强企业竞争实力 ,实行现代企业管理制度来提高企业的运作效率 ,采用新科技来加速企业的发展 ,塑造产品品牌来树立良好企业形象 ,规范经营来保证产品质量 ,参与国际竞争来拓宽企业市场 ,从而推进建筑业持续、稳步、健康地发展。

The rapid development of market economy and globalization of economy bring our architectural enterprises a unlimited opportunity and challenge The coming knowledge economy has put many new problems before us about organization, management and innovation Facing this situation, our architectural enterprises should form agglomeration for strengthening the competitive power, practicing mordern enterprise management system for improving enterprises work effectiveness, applying new science and technology to speeding enterprise development, creating the brand of eminent product for establishing good enterprise image, normalizing operation and participating in international competition for broadening construction market with the purpose to advance architectural industry continuously, steadily and healthily