摘要
作为当代阅读文化的生动体现,网络书评已逐步成为广大读者选择图书的重要依据之一,其中,图书差评对读者判断的影响力不容小觑。文章通过对网络书店中图书差评内容的具体分析,探讨其对优化图书出版、维护读者利益、促进图书销售的有益启示,旨在为网络书评积极效用更深层次的引导与推动探索思路。
As a vivid embodiment of modem reading culture, online book reviews have been one of the important bases for book choice of the reader. It should make a point of the impact power of neg- ative book reviews to the judgment of readers. This paper discusses the useful enlightenment for opti- mizing book publishing, sticking up for readers and advancing book selling by analyzing the contents of negative book reviews in online bookstores. It hopes to explore ideas of deeply leading and promo： ring the positive use of online book reviews.
出处
《图书馆杂志》
CSSCI
北大核心
2012年第9期58-61,94,共5页
Library Journal
关键词
网络书评
图书差评
读者
图书出版
图书销售
Online book review, Negative book review, Reader, Book publishing, Book selling
