基于引力模型的东北地区物流市场分割及应用

Logistics market segmentation based on gravity model and its application to Northeast China

物流的有序组织需要注入新的元素,市场分割在物流市场运行过程中不断受到关注。为有效发挥物流市场分割作用,首先构建了东北地区物流地域分割体系。借助主成分分析方法划分了东北地区3级物流节点体系;以引力模型为核心,结合模糊综合评判方法对各级物流中心城市的辐射范围予以量化。通过物流市场分割的应用,建立了东北地区物流信息虚拟分割网络和物流市场实际配送网络。研究发现,区域物流水平的提高需要经济发展与物流服务水平的综合衡量;区域物流体系的构建可以打破行政疆界的限制。

Orderly organization of logistics needs to inject new elements,and the market segmentation has been received more and more attention in the logistics market operation.To play the role of the logistics market segmentation effectively,the Northeast Region division logistics system has been constructed.We used the main element analysis method,and conducted a logistics node system in Northeast China.Then,we took the gravity model as a core,combining the fuzzy comprehensive evaluation method to measure the radiation range of logistics center cities at all levels.Through the application of the logistics market segmentation,a network of logistics information and a logistics market in the virtual partition actual distribution network have been established for Northeast China.It was revealed a ＂point-line-net＂ regional logistics space organization style.It was found that rising the level of regional logistics needs a comprehensive measure for the region＇s economic development and logistics services.Regional Logistics System can break the administrative boundaries of the restrictions.Information technology played a central role in the development of regional logistics.