摘要
菏泽市经济的飞速发展带来了商贸物流的巨大需求,我们应结合菏泽市商贸物流的发展现状,运用SWOT分析技术对菏泽市发展商贸物流的优势、劣势、机会与威胁进行系统地分析,因地制宜,提出一系列促进菏泽商贸物流发展的相关对策。
Heze City's rapid economic development has brought the huge demand of business logistics, com- bined with the Heze City's business logistics development present situation, application of SWOT technology on the development of Heze City trade logistics advantages, disadvantages, opportunities and challenges are analyzed, and on this basis, puts forward the countermeasure to develop the business logistics of Heze City.
出处
《菏泽学院学报》
2012年第4期59-61,89,共4页
Journal of Heze University
关键词
菏泽
商贸物流
SWOT
对策
Heze City
business logistics
SWOT analysis
countermeasure