文化产业语境下经典名著传播中的问题研究

A Study of Dissemination of Chinese Classics in the Context of Cultural Industry

经典名著作为重要的文化产品的开发资源,在文化产业中获得了丰厚的利润价值,但在文化产品的双重属性、文化传播的国际视野、当代受众的接受心理以及知识产权保护等方面都存在亟待解决的问题。对这些问题进行深入研究并提出相应的解决对策,对于文化产品深度、有序的开发和文化产业的繁荣发展都具有积极的意义。

As an important cultural resource, Chinese classics has brought considerable profits in cultural industry. However, there still exist some problems in terms of cultural duality, international dissemination, readers＇ receptive psychology, the protection of intellectual property as well, which severely hinders the healthy development of cultural industry. This paper analyzes these problems, and proposes the corresponding countermeasures so as to help better understand the significance of the depth of culture products, proper development of culture, and its prosperity.