景德镇陶瓷文化创意产业发展模式研究

Developing Modes of Creative Ceramic Cultural Industry in Jingdezhen

陶瓷文化创意产业是景德镇当前重点发展的八大战略性新型产业之一,对促进景德镇传统陶瓷产业升级、增强景德镇城市竞争力、提升中国陶瓷文化世界影响力等具有重要意义。本文在对景德镇陶瓷文化创意产业进行SWOT分析的基础上,提出建立"政府宏观政策引导、产业园区聚集发展、创意品牌塑造形象"的陶瓷文化创意产业发展模式,并阐述了模式的内涵和实施途径。

Creative＇ceramic cultural industry was identified as one of the eight new strategic industries in Jingdezhen, which is important for upgrading the traditional ceramic industry, enhancing the competitiveness of Jingdezhen City and increasing the international prestige of Chinese ceramic culture. On the basis of the SWOT analysis of Jingdezhen creative ceramic cultural industry, this paper proposes a constructive mode for its development ＂to be guided by government＇s macro policy, clustered into CIP, and visualized with original brands＂, the mechanism and the ways to implement the mode elaborated.