摘要
随着我国经济全球化、国际商务快速发展的进一步深化,各个领域都离不开商务英语人才。本文对我国高校商务英语专业的教学现状进行了探究。并对市场国际化背景下,如何培养既具备商业贸易、市场营销、经济管理能力,又精通英语的复合型商务英语人才进行了分析。
Because of the influence of globalization and the prosperous development of business in China, business English talents are in great need nowadays. This article makes a probe to the current situation of the teaching and study of Business English major in college. It also analyzes the cultivation of versatile talented persons who own not only marketing, management capability but also proficient English ability.
出处
《中国科技信息》
2012年第17期133-133,共1页
China Science and Technology Information
关键词
商务英语
学生能力
培养
策略
business English
students＇ capability cultivation
strategy
