摘要
文章在分析了GPS导航仪产品的行业环境及产品现行网络营销现状之后,总结了现在面临的问题,并结合GPS导航仪产品的特点提出了完善其网络营销工作切实可行的对策。
The article analyzed the industry environment of GPS navigation products and A＇s current status in the mentioned business, summed up the problems they are facing now. It proposed practical solutions to improve A＇s network marketing, combined with GPS navigator features of the product.
出处
《现代工业经济和信息化》
2012年第16期82-84,共3页
Modern Industrial Economy and Informationization
关键词
汽车导航仪
网络营销
现状
策略
car navigator
internet marketing
current situation
strategy
